What is Digital Marketing?
Digital marketing, also known as ‘online marketing, is a multibillion-dollar industry. A report shows that in 2020 the digital market will reach around $250 billion.
This simply means that 70 percent of all business strategies are now focused on digital media. The reason for this shift is simple: the world has changed into a digital one, and it’s growing more “digital” by the day!
Every day billions of people are making phone calls through Skype, sending emails through Gmail, watching videos on YouTube, buying products online through Amazon or eBay among many others.
People are consuming digital media everywhere they go through mobile phones, iPods, or tablets. As you can see almost everything we do today involves some kind of digital interaction.
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And this is where digital marketing comes in!
Digital marketing is the process of creating, managing, and executing a marketing plan that uses digital technologies to reach and engage customers.
It’s all about connecting with your customers through digital channels such as websites, blogs, social media networks, email campaigns, and search engines.
Digital marketing can be used to achieve a variety of business objectives, such as:
- Attracting new customers
- Building customer loyalty
- Generating leads
- Promoting products or services
- Creating brand awareness
What are the benefits of Digital Marketing?
Some of the benefits of digital marketing include:
With digital marketing, businesses can communicate with a larger audience at a lower cost per impression, with maximum impact.
With digital marketing, businesses can deliver targeted messages to specific consumers based on their preferences and behaviors, which makes communication more efficient.
Increased Customer Engagement:
Digital media provides the opportunity for companies to form relationships with customers through interactive engagement and participation.
Reduced Costs Per Customer Acquisition:
In general, with digital marketing, there are low overhead costs associated with customer acquisitions making it easier to achieve a higher ROI from your marketing efforts compared to traditional offline methods where large capital investments are required from marketers to produce high-quality materials such as magazines ads or TV commercials that have less of an impact on their target audiences.
As mentioned, digital marketing is a trackable and measurable form of communication. This allows marketers to see how effective their efforts are in achieving business goals and objectives, which helps them improve the effectiveness of their campaigns going forward.
Digital channels allow marketers to do a lot with a little or a lot with a lot—reaching larger audiences at lower costs, connecting effectively while reaching audiences wherever they may be, etc…
Flexibility Digital marketing gives marketers the ability to continuously customize their messaging, targeting different audiences based on what they’ve read in blog posts or what they search for on Google.
While traditional offline marketing techniques such as TV ads, magazines ads, radio ads have been around for quite some time now, there is still something about getting an instant notification on our phone or seeing yourself show up on our Facebook news feeds that get people’s attention nowadays. Digital devices have become part of our daily lives, and are affecting how people receive information.
Digital channels allow marketers to send messages to more people at a lower cost per impression compared to traditional offline marketing channels such as TV ads or radio ad campaigns.
Increased Customer Engagement
By using digital tools, businesses can drive consumers to their websites where they can provide interactive content through quizzes, contests, etc…that builds customer engagement.
The huge advantage of digital marketing is that it allows marketers to track the effectiveness of their marketing campaigns in real-time which enables them to make adjustments according to the market response allowing for efficient campaign management processes.
Modern-day consumers are living most of their lives online, meaning that email is no longer just a solid marketing channel it has become part of people’s daily lives and part of how they receive information.
Therefore, it is important for marketers to be able to deliver the right message at the right time on any one of these channels which can only happen with digital marketing.
Brand Awareness & Customer Experience:
Another benefit of digital marketing includes branding yourself as an authority within your industry through an online presence (website, social media pages, etc..) Which helps build trust between you and your customer.
Digital media is relatively inexpensive, unlike TV ads that can run into the hundreds of thousands of dollars per airing, advertisers pay a small fee to post an ad on a blog or for social media marketing compared to traditional marketing channels such as newspapers and magazines where it would cost millions of dollars in order to get the same type of exposure.
Active & Measurable Reach:
While enjoying the benefits listed above marketers often forget about what is arguably one of the most important aspects when it comes to digital marketing—reaching their target audience effectively.
This course teaches you how to go beyond just building your online presence but also how to use tools like engine optimization (SEO), marketing automation, and Google AdWords in order to specifically target your ideal customer.
Digital marketing is an ever-evolving field with new opportunities and challenges being presented on a daily basis.
As technology advances, so does digital marketing, meaning that those who don’t keep up with the latest changes may find themselves at a disadvantage.
However, by taking this course you can ensure that you’ll always be one step ahead of your competition. In addition to the benefits listed above, getting certified as a Digital Marketing Associate will give you an advantage over other marketers when it comes to finding a job in the industry.
Employers are looking for people who have a strong understanding of all aspects of digital marketing and this certification shows that you have the knowledge and skills required to be successful in the role.
Digital marketing is an effective way to promote any business, whether it’s hyper-local or on a global scale. For example, Anita Roddick used digital channels to transform The Body Shop (a UK beauty brand) into a global success with more than 2 million customers across 121 countries.
Online channels like Google and YouTube are key platforms for building customer awareness, boosting website traffic, and increasing conversions through different forms of digital content such as live videos, podcasts, etc…
Of course, all these efforts to build up your online presence will come to no avail if you don’t know how to optimize your website for search engines namely Google.
With the Digital Marketing Associate certification course, you’ll learn not only how to create ads through channels like Google AdWords, but also how to connect with your target audience through search engine optimization or SEO.
Digital marketing is a rapidly-growing industry that has been changing the way businesses operate since its inception. The digital market will reach around $250 billion in 2020 and 70 percent of all business strategies are focused on it, which simply means that the world has changed into a digital one with each passing day. I hope you enjoyed this blog post!